TICKET BUSINESS WHICH WORKS WITH GLASTONBURY ACQUIRED

A Birmingham events company which works with big-name clients such as Glastonbury and Reading and Leeds festivals has been bought out.

TicketSellers and Eventree have been acquired in a deal by Edinburgh-based Citizen Ticket.

TicketSellers is a partner for some of the largest event organisers in the UK, working on shows such as Shambala music festival in Northamptonshire and Southampton International Boat Show.

Its accreditation software arm, Eventree, works with medium and large festivals such as Glastonbury, Isle of Wight, Reading & Leeds and Download.

The two businesses were founded more than 20 years ago by University of Birmingham graduates Mo Jones and Jimmy Hewson.

Citizen Ticket, which is an event ticketing and booking platform, said this acquisition marked a significant milestone for the business.

It now plans to roll out its own ticketing platform and the Eventree software internationally. Terms of the cash and equity deal were not disclosed.

Following the buyout, Ms Jones will join Citizen Ticket as chairwoman, chief executive Phil Hayes will become chief product officer and operations director Liz Cobley will continue in the same role, overseeing the newly expanded company.

Mr Hayes said: "We are thrilled to become part of Citizen Ticket, marking a new chapter in our journey. This acquisition opens the door to unparalleled opportunities, enabling us to enhance our services and reach new heights together.

"We're excited for the synergies and innovation that this partnership promises for our clients and our future."

Ms Jones added "As the founder of TicketSellers, I couldn't be prouder of this step forward. For years, we've beaten offerings of major players in the market.

"Our new alliance offers even stronger tech and a bigger team to further demonstrate our value to event organisers."

Citizen Ticket's chief executive Harry Boisseau added: "This deal brings together an increased roster of renowned clients, genuinely innovative and market leading software in the case of Eventree and, above all, some highly credible and intelligent individuals with an undeniable track record in ticketing, software and events."

2024-05-08T15:32:17Z dg43tfdfdgfd